Annals of Marketing Management & Economics Eugeniusz Michalski The American Marketing Association defines a brand as a name, term, design, sym-. Corresponding author: Eugeniusz Michalski, Department of Management, Koszalin Marketing mix, value added to customer and foreign environment as. Get this from a library! Marketing: podręcznik akademicki. [Eugeniusz Michalski; Wydawnictwo Naukowe PWN.].

Author: Vumuro Akigami
Country: Mauritius
Language: English (Spanish)
Genre: Finance
Published (Last): 20 April 2005
Pages: 189
PDF File Size: 11.55 Mb
ePub File Size: 4.17 Mb
ISBN: 902-2-40500-816-4
Downloads: 18138
Price: Free* [*Free Regsitration Required]
Uploader: Zololl

The article presents consumer preferences on the milk market. The process of managing the relations in the relationship network should be analysed on the strategy level, and consider the business and the expectations of each partner.

Of essential importance is the yearwhen the countries signed the Barcelona Declaration. The quality of political communication is undoubtedly a key which determinates the quality of the election campaign. A10, A11, D00 Nyk M. The article focuses on improvements and related issues in the implementation of Ukrainian monetary policy.

BazEkon – Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

The process of improving threat detection systems is based on scientific risk analysis, the results of which form the basis for comprehensive risk management in clinical nutrition. The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied.

L66, M31, Q13 Borowska A. They also indicated the most important information on a container was the percentage of fat and the expiration date. However, are the existing concepts sufficient for them to fully realize their place in the world and its ecosystems, and to fulfill these roles?


Marketiny comparative analysis of targeting measures and the absorption of funds under the Rural Development Plan — and the Rural Development Programme — Paulina Mazur Summary.

Those entrusted with the nurturing and development of any innate entrepreneurial potential must ensure that the teaching and learning environment is dynamic and as individualized as possible. A factor that negatively affects the development of tourism in the region is the poorly developed transport infrastructure, which somewhat limits accessibility.

M31, L21, L25 Grzegorczyk W. Existing behavior and habits but also marketing activities that create the needs and preferences of seniors affect their behavior on the tourist market. In the development of the NGO sector, as in other sectors, the issue of diversity management, marketig equal opportunities for men and women, cannot be swept aside.

Mivhalski of educational migration in Ukraine Nataliia Stepaniuk Summary.

The aim of this article is to emphasize the importance of teacher motivation to work. Did the actions taken by the National Tourism Administration and National Tourism Organisation, during the global economic crisis, increase the number of tourist visits to the island? Overall, by means of my work I gain an overview of the psychological factors behind the decision-making of one target group doing place marketing.

The article presents analysis of the determinants of consumer behaviours in the furniture market. Cancel Forgot your password? Although the notion of private labels is known in the automotive industry there are barriers to introducing them nationally. Sponsoring on the sports market mchalski be treated not as a promotional tool, but rather as the act of building a relationship network, which is created and developed as the partners cooperate.


Individualism, changing needs with age, delay the aging process of biological, psychological and social development are examples of conditions that should be included in marketing efforts.

Brand awareness and consumer profile for milk: It also determines that the prerequisite for the educational migration is the desire of an individual to get certain education, which can be classified in terms of desired level of qualification, mifhalski specialization, directions, methods and ways of getting education and the desired result.

The characteristics of the population spatial mobility are generalized. The paper summarises and analyzes the methodological bases of marketing research of the bioenergy market. Eugenousz this research exercise the contemporary thinking on motivation and motivational approached will be explored and applied to the development of entrepreneurial education curriculum development and pedagogic structures. It was found very important due to influence of motivation on, e.

Marketing Podrecznik akademicki – Eugeniusz Michalski – Google Books

Dynamic changes in the market force producers to review their activity and seek a more optimum development strategy. Q15, M31 Rafalska V. The article also examines demand for a list of frequently visited destinations, the reasons for travelling, and the need to adjust transport services to demand.

Some significant attributes that a company channel should have were indicated. Service guarantees in the context of professional services — case of law firms Author s: